
Are you struggling to manage your real estate finances? You’re not alone—and this week, Justin sits down with Michael Kilner of Agent CFO to share how agents can take control of their financial future. From common tax mistakes to the importance of knowing your numbers, they dive deep into why financial literacy is the missing link for many top producers.
Michael explains how Agent CFO helps agents move from stress to strategy with custom reporting, monthly reviews, and KPI tracking that empowers smarter decisions. Whether you're a solo agent or scaling a team, this episode breaks down how to think like a CEO, not just a salesperson—and why the right financial partner can be a game-changer for your business.
00:00 Introduction to the Podcast
01:01 Meet Michael Kilner
02:32 The Importance of Financial Clarity
06:02 Common Mistakes in Real Estate Finances
10:23 Understanding Tax Challenges
16:05 Launching Agent CFO
19:01 Specialization in Real Estate Accounting
23:40 Transforming Business Through Financial Insight
25:17 The Distinction Between Financial Guidance and Coaching
27:12 Monthly Meetings: The Key to Financial Understanding
30:10 Utilizing QuickBooks for Real-Time Financial Clarity
33:31 Identifying the Ideal Client for Financial Partnerships
37:01 The Value of a Month-to-Month Engagement
40:07 The Initial Consultation: What to Expect
42:14 Encouragement for Real Estate Professionals
Guest Links:
Website: https://www.agentcfo.co/justinford
LinkedIn: https://www.linkedin.com/in/kilnermichael/
Website: https://www.agentcfo.co/
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Justin Ford is an author, speaker, coach, and a top producing ICON real estate agent with eXp Realty ranking in the top 1% in the USA! More importantly Justin is a Husband, Dad, Grandpa and follower of Jesus residing in the Metro Detroit, MI area.
Justin didn't start at the top or with an unfair advantage, matter of fact it is the exact opposite. Justin comes from a broken home, he dropped out of high school, is a convicted felon, a former drug addict & alcoholic, and his life got so low that he drank water out of a toilet while in jail due to dehydration. If anyone shouldn't be successful, it's Justin! As Justin says it best, it doesn't matter how you start, what matters is how you finish! Justin's struggles and his past didn't stop him from creating success and whatever you are going through in life shouldn't stop you.
On this podcast Justin will share with you principles, strategies, and information that will empower you to break free from any circumstances and help you break through any limitations and obstacles that are holding you back from living the life that you ultimately want to live.
Justin will regularly interview guests that have also created success despite adversity pertaining to faith, finance, marriage, business, health, and so much more!
Be prepared to be Unleashed!
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BOOKINGS OR QUESTIONS
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This episode is sponsored by Next Door Lending